City's 'Text a Tip' Program to Get a Boost

This summer, coming to a bus shelter near you...

As part of the city's ongoing effort to reduce violence, officials announced an advertising campaign to promote Boston's "Text a Tip" program, which allows residents to send anonymous text message tips to the police department.

When it launched, it was the first of its kind in the country. The city's Crime Stoppers Unit has received close to 4,000 tips as a result of this campaign, according to a press release.

The new advertising campaign was created on a pro-bono basis by Boston-based national advertising agency Hill Holliday. You'll see the ads all over the city. Not just on bus shelters, but also on MBTA cars and the Fenway Jumbotron.

And how can you use the Text a Tip program yourself? Text ‘TIP’ to CRIME (27463) or Call 1-800-494-TIPS.