Restaurants & Bars
Swedish Candy Craze Comes To Boston Store With Crowds Lining Up For Sweets
For Madeline's Candy Shop owner, Madeleine Brason, the response has been overwhelming in the most magical way possible.
March 14, 2025 / 9:00 AM EDT
A candy shop in Boston's South End is making a massive splash on social media thanks to the popular Swedish candy it sells.
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Bostonians and even out-of-state influencers have posted about Madeleine's Candy Shop on apps like TikTok and Instagram, garnering hundreds of thousands of views. On weekends, lines wrap around the block.
"I've seen it all across my social media," said South Boston resident Brian Bartolovich. "All these influencers telling you about how cool it is, how awesome it is."
Find out what's happening in Bostonfor free with the latest updates from Patch.
Swedish candy at Madeleine's Candy Shop in Boston/CBS Boston
Gummy eggs from Spain at Madeleine's Candy Shop in Boston/CBS Boston
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