Blue Cross To Fund Bluebikes Rides For World Car Free Day

BROOKLINE, MA — In recognition of World Car Free Day, Bluebikes’ title sponsor Blue Cross Blue Shield of Massachusetts is sponsoring free Adventure Passes on Thursday, Sept. 22.

Unlimited two-hour Adventure Passes, for a 24-hour period, will be available across the Bluebikes system’s 11 municipalities, including Arlington, Boston, Brookline, Cambridge, Chelsea, Everett, Newton, Revere, Salem, Somerville, and Watertown.

According to Biofriendly Planet, biking uses minimal fossil fuels and offers a pollution-free, environmental-friendly mode of transportation. By replacing a car trip with a bike for every commute, approximately 3000 pounds of greenhouse gas emissions could be saved each year. Based on research from The Adventure Cycling Association, just moderate increases in bicycle use each year could save an estimated 6 to 14 million tons of CO2.

“The health of our associates, members, and communities is intimately linked with the health of our environment,” Jeff Bellows, vice president of corporate citizenship and public affairs at Blue Cross, said in a statement. “As the title sponsor of Bluebikes, we’re committed to expanding public bike sharing in Metro Boston as a sustainable public transportation option, and hope that residents feel encouraged to take advantage of a ‘green’ Bluebikes ride on World Car Free Day.”

Riders can take advantage of complimentary Adventure Passes by downloading and opening the Bluebikes App on a mobile device and entering code “BLUECARFREE,” which unlocks unlimited two-hour Adventure Passes for a 24-hour period. A map of all stations in Metro Boston can also be found here.

Blue Cross is in the fifth year of a six-year Bluebikes title sponsorship, which launched in May 2018.