Savings Banks Merger Results in 'Main Street Bank'

From Marlborough Savings Bank, North Middlesex Savings Bank: After first announcing their merger in July, Marlborough Savings Bank and North Middlesex Savings Bank have officially selected a new name and logo. Both banks held an employee brand launch party on February 7, 2017 to reveal the new name and brand identity in anticipation of the mutual savings banks’ merger on April 3, 2017.

The launch party was held at the Wedgewood Pines Country Club with over 140 in attendance. The brand identity was developed in partnership with Small Army, a Boston-based branding agency and centered around the Banks’ desire to retain their connection to the communities they serve while also honoring the long term history they both share. Both institutions have been actively involved in their communities since the late 1800s.

The name of the combined institution will be Main Street Bank, with the accompanying url BankMainStreet.com. The merger will result in a mutual savings bank with nearly a billion dollars in assets with 14 branch locations and the retention of all employees from both savings banks.

“We’re thrilled with the new name and brand identity. Main Street Bank just fits. And while the name is important, it’s the people that truly make the difference and we’re both committed to maintaining that customer-centric culture that has propelled the success both banks have enjoyed”, commented Rick Bennett, CEO of Marlborough Savings Bank. “

The brand identity process also revealed a guiding principle that the Bank has described as the moral of their story – Our lives are richer when we support one another.

"Although our names have changed, we are still the same community-minded bank with the ability to expand the products and services we offer to support our continued growth. To that end, we move into the future with one clear, consistent, name and message," said Wally Dwyer, CEO of North Middlesex Savings Bank.

More information about the merger can be found at www.agreatbank.com and www.nmsb.com. The new website www.BankMainStreet.com is currently under construction with an expected launch date by June 5, 2017.

ABOUT MARLBOROUGH SAVINGS BANK

Marlborough Savings Bank is a locally run, independent mutual savings institution serving the Metrowest communities of Massachusetts since 1860. Mutual savings banks are owned by their depositors, not stockholders which deepens their commitment to their customers and the communities they serve. With branch offices in Hudson, Marlborough, Northborough, Southborough, Sudbury and Westborough, Marlborough provides an extensive array of financial services and products for all personal and business life stages. A strong supporter of the communities, MSB is redefining what makes a great bank. For more information, visit www.agreatbank.com.

ABOUT NORTH MIDDLESEX SAVINGS BANK

Founded in 1885, North Middlesex Savings Bank is a community bank managed by and for the benefit of local residents, businesses and communities of the Nashoba Valley region (MA). Since its beginning, exceptional customer service has been the hallmark of its success. The Bank has seven area locations for their customers’ convenience. The Bank offers a full-range of innovative banking products and services for personal, small business, mortgages and commercial lending customers and is committed to helping make the communities it serves a better place to live, work and grow. North Middlesex Savings Bank is a member of the Federal Deposit Insurance Corporation (FDIC), Deposit Insurance Fund (DIF) and is an Equal Housing Lender. To learn more, please visit www.nmsb.com.

Image courtesy of Main Street Bank