Pay for Gas With Your Smartphone at Cumberland Farms in Reading

The following was submitted by Cumberland Farms:

Cumberland Farms, a leading convenience and gasoline retailer, announced today that the company’s innovative SmartPay app – the first app that allows customers to pay at the pump using a smartphone – is now available at all of its 170 Massachusetts locations, including Reading.

SmartPay, which was created in partnership with PayPal and launched at
50 pilot locations in April, gives customers the convenience of
quickly starting the pump from a mobile phone and the security of
processing the transaction through trusted online payment leader
PayPal. The app works on any smartphone through a web browser, and
native iPhone and Android apps are available through their respective
app stores. Additionally, consumers who use SmartPay receive a
five-cent per gallon discount. Details are available online.

“We’ve had a great response to SmartPay from customers, which has
encouraged us to expand the program,” said Cumberland Farms President
Ari Haseotes. “We are committed to introducing innovative products
that fit our customers’ busy lifestyles. We look forward to continuing
to explore new offerings in this area.”

SmartPay service benefits:

• Available for iPhone and Android, and any other smartphone with a mobile browser
• 5¢ per gallon discount
• Security of using PayPal for payment
• Can be activated while still in the comfort of the car
• Receipt sent by email so total spend and discount amount is easy to track

In addition to the expansion of SmartPay, Cumberland Farms has
launched a summer marketing campaign focused on generating trial of
its 99-cent Farmhouse Blend iced coffee, featuring a television
campaign with actor David Hasselhoff. Additionally, the company
continues its chain-wide remodeling initiative and new fresh food and
beverage introductions.