Salem's Silly Bunny Toys & Books Opens On Essex Street

SALEM, MA — A new specialty toy shop designed for children of all ages is open on Essex Street.

Owner Denise Kent, whose family has owned the Salem independent bookstore Wicked Good Books for the past 10 years, opened Silly Bunny Toys & Books at 260 Essex Street along with Manager Rachel Bolton.

Kent told Patch she is "just coming up for air" following a whirlwind three weeks since the opening and that she hopes to have a community-based grand opening event soon.

"We love to help spark creativity and fun for ages 1 to 101," she told Patch.

The new shop will carry brand-named toys such as LEGO, Squishable, Calico Critters and other fine European toymakers that may be less familiar.

The store also sells kids' costumes, puppets, dolls, classic books, games, activity books and fidget toys.

Kent said one other goal of the store will be to bring a connection to the community with events and programming.

The store is open next to the YMCA with parking available in the YMCA/Sewall Street lot.

The store is open daily with general hours 10 a.m. to 6 p.m. and is wheelchair and stroller accessible.

More on Silly Bunny Toys & Books' items and events can be found here.

(Scott Souza is a Patch field editor covering Beverly, Danvers, Marblehead, Peabody, Salem and Swampscott. He can be reached at Scott.Souza@Patch.com. Twitter: @Scott_Souza.)