Business & Tech
Keller and Stein Blooms Again in New Canton Location
The fifth-generation florist relocated to a new storefront at 320 N. Canton Center Road.
After decades of business in the same building, Keller and Stein Florist have relocated to a new storefront on Canton Center Road, just east of the Canton Post Office.
The former location on Michigan Avenue closed Tuesday.
“The new store is better for both our staff and our customers,” said Christine Keller Patton, who owns the store with her husband, Glenn. “While we loved the nostalgia of our former building, it was simply not meeting our needs in servicing our customers. It lacked air-conditioning, and the greenhouses next to it were becoming a burden due to the high costs of heating and maintaining them. Plus, we wanted to be closer to where our customers shop.”
The new store features an interactive floor plan, which moves floral designers from their traditional location at the back of the facility to a position that is
customer-friendly.
“Customers can now see our designers creating our floral arrangements,” Patton said. “I’m really excited for our customers to be able to ask about the designs and smell, touch and experience the process.”
The fifth-generation owner attributes her family businesses’ enduring success to its employees.
“They have made the difference,” she said. “Our prosperity can be attributed to their talents, dedication and attitudes.”
She adds that ingenuity, diversity and creativity have also been elements in the company’s growth. Add in the entire staff’s work ethic and insistence on quality and service, Patton said, and you have a recipe or achieving true customer satisfaction.
With their new location, Patton anticipates the Canton florist shop will continue its role as one of the largest and oldest family-owned flower retailers in the country that has not sold out to “fast-flower” chains.
“We have had to reevaluate each and every thing we do to maintain our customer loyalty, compete for the more frugal market and to still maintain quality and service,” she says. “There is no margin for error.”
Patton said the florist continues its business model of dependability, tradition and service.
“We know flowers, and we love what we do,” she said.
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