Super Bowl 50: Watch for Fiat Chrysler Ads

AUBURN HILLS, MI – You’ll have to wait until the big game on Sunday to see them, but Auburn Hills-based Fiat Chrysler Automobiles NV plans to air two commercials during Super Bowl 50.

The first spot will air after the Coldplay halftime performance and the beginning of the third quarter of the matchup between the Denver Broncos and the Carolina Panthers. The second will air during a fourth-quarter commercial break.

Super Bowl 50 will be broadcast on CBS at 6:30p.m. Eastern Time.

Fiat Chrysler, which has scored spots in five previous Super Bowls, is typically secretive about its Super Bowl ads and this year isn’t an exception, according to a report in The Detroit News.

Eminem starred in the critically acclaimed 2011 “Born of Fire” ad that claimed enough awards in the Cannes Lions 58th International Festival of Creativity to fill the Chrysler 200 the Detroit rapper promoted.

Fiat Chrysler has featured its Jeep brand most often, but hasn’t promoted its Alfa Romeo or its new 2017 Giulia midsize sedan, The Detroit News said. Also possibilities, the newspaper said, are the 2017 Fiat 124 Spider or Maserati Levante.

Viewers won’t see an ad featuring the Chrysler Pacifica, the automaker’s biggest launch for 2016. FCA Chief Marketing Officer Olivier Francois has ruled out, according to I4U News editor Luigi Lugmayr.

There’s a chance a car won’t be featured. In 2012, the company aired “It’s Halftime in America,” which featured Clint Eastwood.