Royal Oak Interns Compete in Event to Benefit Homeless

Royal Oak-based Know Advertising and Detroit-based venture capitalist firm, Detroit Venture Partners, have teamed up to hold Idea Generation: The Non-Profit Project, a one-day intern competition, to benefit the Detroit-area non-profit, The Empowerment Plan. The Empowerment Plan helps the Detroit homeless by making jackets that double as sleeping bags, while employing homeless women to make them.

The event will divide the two companies’ interns into four groups who will compete against one another to come up with the best solutions for the needs of The Empowerment Plan.

“We have put a lot of effort into developing a strong educational program for our interns,” says Rick Van House, President of Know Advertising. “I like to say ‘content over coffee.’ Interns are here to learn, and the best way to do that is to have them work on content that matters.”

“It is important that we play our part in developing the youth that will someday be in our shoes,” says Josh Linkner, CEO and Managing Partner at Detroit Venture Partners. Idea Generation: The Non-Profit Project aims to do just this. “By dedicating a day solely to the development of our interns, they will experience firsthand many of the skills necessary to move forward in the business world.”

The event is planned to take place on Monday, Aug. 5. Interns will gather at Detroit Venture Partners’ office at the Madison building in downtown Detroit, where they will be briefed on The Empowerment Plan and then be sent into breakout sessions to develop a comprehensive campaign over the course of four hours. At the end of the day, the groups will present their campaigns and creative concepts to a panel of judges to determine the best and most innovative campaign.

Source: Know Advertising