MyPillow Auctions Off Equipment Amid Slumping Sales

CHASKA, MN — Minnesota-based MyPillow is selling off shipping and manufacturing equipment amid slumping sales.

The company is being forced to consolidate operations after major retailers began to distance themselves from CEO Mike Lindell, a prominent 2020 election denier.

Walmart, Bed Bath & Beyond, and Slumberland Furniture removed MyPillow products from shelves following the Jan. 6, 2021 attack on the U.S. Capitol.

"It was a massive, massive cancellation," Lindell told the Star Tribune on Monday. "We lost $100 million from attacks by the box stores, the shopping networks, the shopping channels, all of them did cancel culture on us."

MyPillow is auctioning off trucks, forklifts, sewing machines, case erectors, and other manufacturing equipment on K-Bid.

Adding to potential financial woes, Lindell and MyPillow face a $1.3 billion defamation lawsuit filed by Dominion back in February 2021.

"After hitting the jackpot with Donald Trump’s endorsement for MyPillow and after a million-dollar bet on Fox News ads had paid out handsome returns, Michael Lindell exploited another chance to boost sales: marketing MyPillow to people who would tune in and attend rallies to hear Lindell tell the 'Big Lie' that Dominion had stolen the 2020 election," the lawsuit states.

"MyPillow’s defamatory marketing campaign — with promo codes like 'FightforTrump,' '45,' 'Proof,' and 'QAnon' — has increased MyPillow sales by 30-40% and continues duping people into redirecting their election-lie outrage into pillow purchases."

Dominion CEO John Poulos said that despite repeated warnings and efforts to share the facts with him in the months after the 2020 election, Lindell continued to maliciously spread false claims about the voting systems company.

"These claims have caused irreparable harm to Dominion’s good reputation and threatened the safety of our employees and customers," said Poulos. "Moreover, Mr. Lindell's lies have undermined trust in American democracy and tarnished the hard work of local election officials."

Dominion's legal counsel, Megan Meier noted that "Mr. Lindell advertised 'absolute proof,' but he delivered absolute nonsense and fake documents sourced from the dark corners of the internet."

Meier added that the "cartoonish evidence" Lindell offered "cannot be reconciled with any level of logic or truth."