The Eagan Convention and Visitors Bureau was presented with a Travel Marketing Award of Merit during Explore Minnesota Tourism’s annual Excellence in Tourism Banquet which took place in Rochester on Jan. 24.
Explore Minnesota Tourism’s Travel Marketing Awards program salutes outstanding achievements in travel promotion, public relations and advertising of Minnesota’s travel destinations. The Eagan Convention and Visitors Bureau (Eagan CVB) was honored for their “Pick Your Package” promotion which was designed by the Bureau to entice leisure travelers within a six-hour drive to book hotel stays through packages which included discounts on Eagan area attractions and restaurants. The promotion creatively used radio spots, targeted email blasts and online marketing tactics to generate 646 overnight stays in Eagan hotels last year, equating to an estimated economic impact of $218,000 for the community.
“We’ve been absolutely thrilled with the results from our Pick Your Package promotion,” stated Eagan CVB President and CEO Brent Cory. “It’s truly an honor to be acknowledged for our efforts with an award from such a renowned organization as Explore Minnesota Tourism.”
The tourism industry generates nearly $12 billion for Minnesota’s economy annually and is consistently ranked as one of the State’s larger industries. In Eagan alone, over 4,000 employees work in the arts, entertainment, recreation, accommodations and food service industries earning wages of over $64 million.
The Eagan CVB is the official marketing organization for the City of Eagan and works to aggressively promote Eagan as a year-round business and leisure travel destination to domestic and international travel markets in an effort to generate a greater economic impact for the community. For more information about the Eagan CVB, please visit eaganmn.com or call 651-675-5546.
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