Business & Tech
Starbucks Shutting Down 2 Minneapolis Stores: Here's Why
The coffee giant has announced that 90 stores across the country will be closing next year as part of a new marketing strategy.
MINNESOTA — Just six years after introducing the concept, Starbucks will be eliminating its pickup-only store model in 2026. The move will close 90 stores across the country, including two in Minnesota.
CEO Brian Niccol made the announcement during a third-quarter earnings call earlier this week, reports USA Today.
The pick-up stores were designed for mobile orders and "quick pick up without the wait," Starbucks said when launching them in 2019. Niccol said the concept is no longer compatible with the company's "get back to Starbucks" marketing strategy.
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According to the report, the stores slated to close in Minnesota are:
- 33 S 6th St - City Center - Skyway in Minneapolis
- Nicollet and 26th St in Minneapolis
USA Today is reporting that some locations face permanent closure, while others will be converted into traditional coffeehouses at a later date.
Find out what's happening in Minneapolisfor free with the latest updates from Patch.
Niccol, who became CEO of the Seattle-based coffee giant last September, introduced the refocus on customer service plan upon soon thereafter.
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