Minnetonka Businessman to Speak at Ad Fed Breakfast

Communications professionals and students are invited to attend the Advertising Federation of Minnesota’s (Ad Fed) presentation  “Creative that Works” on Thursday, Jan. 19. The event takes place from 7:45 a.m. until 9:30 a.m. at International Market Square, located at 275 Market St. in Minneapolis.

Todd Dexter, vice president and group creative director of Aimia (formerly Carlson Marketing), will take the audience on a creative journey through the Twin Cities marketplace by sharing his perspective and mantra of "Creative that Works" and the future of loyalty within a creative department.

Dexter’s presentation will include a case study on where Carlson Marketing was when he arrived at the company to where is today. As more clients are shifting spending from above the bottom line to below the bottom line, data is moved to the core, forcing more accountable creative.

Dexter leads creative teams for Aimia in Minnetonka, Detroit and New York City. He landed his first job at Best Buy Corporate as an art director of its weekly newspaper inserts. Dexter’s career path included Baxter Advertising, Campbell Mithun, Martin Williams and a return to Best Buy and the Geek Squad brand.

To register in advance, contact the Ad Fed office at (651) 917-6251, or visit www.adfed.org. The cost is $15 for Ad Fed members, $40 for non-members and $15 for students. Registration will increase $10 after the deadline of 5 p.m. Central Time on Monday, Jan. 16.

The Advertising Federation of Minnesota (Ad Fed) was founded in 1906 and is one of the first organized advertising clubs in the United States under its national parent’s organization, American Advertising Federation (AAF), headquartered in Washington, D.C. The Advertising Federation of Minnesota is a non-profit, professional trade association serving the local advertising community including agencies, advertisers, suppliers and students. For more information about the Minnesota chapter, visit www.adfed.org.