End Of An Era: 'Xcel Energy Center' Name Going Away After 25 Years

ST. PAUL, MN — The Minnesota Wild announced Tuesday that it expects to unveil a new arena naming rights partner ahead of the 2025-26 NHL season. The "Xcel Energy Center" name, which has been in place for 25 years, will expire this summer.

Despite the change, Xcel Energy will remain a key community and business partner of the franchise, team officials said.

“We are extremely thankful for our 25-year naming and team marketing rights partnership with Xcel Energy,” said Minnesota Wild owner Craig Leipold in a news release.

"Xcel Energy has been an incredible supporter of our team since our inaugural season, and we look forward to continuing to collaborate with them on a number of unique community initiatives as part of our new, long-term partnership."

As part of its new partnership, Xcel Energy will launch the "Community Power Play" and work closely with the Wild to expand access to the sport of hockey for children and families throughout Minnesota.

According to the Wild, the program will provide grants to youth and high school hockey organizations, with a focus on three areas:

• Financial assistance for young athletes who may face barriers to the sport.
• Purchase of equipment and ice time, making the sport more affordable for families.
• Investments and improvement of local rinks and facilities open to all community members.

“25 years ago, the Minnesota Wild and Xcel Energy were new brands in the region. Today, these two brands have become embedded in our community and our culture,” said Bob Frenzel, Xcel Energy chairman, president and CEO.

“This new chapter with the Wild extends our commitment to the region and will serve to expand access to the sport of hockey so that more young girls and boys across the state can access and more fully engage in this wonderful sport.”