Tourism Campaign Seeks To Bust Stereotypes About Minneapolis Crime

MINNEAPOLIS — A new tourism campaign seeks to change the narrative when it comes to negative perceptions of Minneapolis and crime.

The 2020 riots over the killing of George Floyd, plus rising rates of carjackings and high-profile shootings, have not helped the city's image with suburbanites and small-town Minnesota. But not-for-profit Meet Minneapolis says it will correct the record with its "See What All the Fuss Is About" campaign.

"People are talking about Minneapolis. Some of them have it wrong, but they are talking," said Melvin Tennant, President and CEO of Meet Minneapolis, in a news release.

"This campaign will invite those people to re-experience Minneapolis by authentically telling the city’s story as a place that has evolved over the past several years and continues to be a buzzing hub of culture, cuisine, and natural beauty. We’re excited to welcome new and returning visitors to come see what all the fuss is about in Minneapolis."

The campaign will be shown online, on broadcast TV, in print advertising, and on billboards along highways. About $500,000 will be spent on it.

"'Come See What All the Fuss Is About' is Minneapolis’ chance to take back the mic," says Meet Minneapolis. "Because for people who live in or visit Minneapolis, it’s pretty fussing amazing."

Watch a video from the campaign here.