New Lakeland Store Looks to Be Lucky for Lunkers

For anglers along the St. Croix River Valley and points beyond, it's about time. 

Matt Wiseman and his partner and girlfriend, Sarah Neuman, are bringing a bait shop back to the valley with Matt's Lucky Bait and Tackle, set to celebrate its hard opening April 6 and 7.

Wiseman told the Stillwater Gazette this week he's happy to build on his favorite childhood memories, fishing with his family in the Upper Midwest. He credits his grandparents, who took him fishing as a kid, for help getting Matt's Lucky Bait and Tackle off the ground.

Wiseman grew up in the Hudson area.  

The shop is currently open, using this next week and a half as its so-called "soft opening" period. It offers everything from line to lures, plenty of bait varieties and tips for those new to fishing in the St. Croix area. 

Matt's Lucky Bait and Tackle is located at 178 St. Croix Trail N, Suite 100, Lakeland, MN 55043. For more information, visit the store's website, or find them on Facebook.

Other local coverage on Matt's shop:

Angling to get ‘Lucky’ in fishing business