Booty by Brabants Brings Inclusive Athleisure to Tuscan Village

Booty by Brabants (BBB), the Boston-born, female-owned athleisure brand, has officially opened its newest retail location at Tuscan Village in Salem, New Hampshire. The 1,000-square-foot storefront, located within a Jewel Building unit, brings a modern and sophisticated space to the heart of the development, directly next to Bobbles & Lace (another local, female-owned brand), The Artisan Hotel, Capital Grille, and Tavern in the Square.

Founded by local fitness instructor Kelly Brabants Gallo, Booty by Brabants has cultivated a loyal following by blending fitness, functional fashion, and community, with a strong e-commerce business that attracts consumers globally.

“This isn’t just a store, it’s a reflection of where I am in my life and in this brand. Every move I make is deeply intentional and from the heart. Teaming up with a likeminded visionary like Joe Faro, who built this community-driven space, just felt right. Tuscan Village represents everything I believe in: supporting local, celebrating women, and creating spaces that bring people together in a positive and powerful way. It’s a community built on passion, purpose, and local love—and for BBB, it truly feels like the perfect fit. I couldn’t be more excited for what’s ahead.”
— Kelly Brabants Gallo, Founder of Booty by Brabants

To celebrate the opening, Kelly Brabants Gallo and her family-run team hosted an exclusive VIP party for 200 loyal customers—referred to as the "BBB FAM"—on Friday, June 6 from 5–7 PM. The event marked the beginning of a vibrant new chapter for the brand’s brick-and-mortar presence. The store officially opened to the public with regular hours on Saturday, June 7.

Over the weekend, the store debuted a brand-new colorway of its signature Croco Skin Seamless textured fabric, Celeste, exclusively in-store. Salem shoppers were the first to shop leggings, shorts, and tops in the dreamy new shade before its online release. This VIP-first access is a preview of what’s to come, with exciting early-drop perks planned for future product launches throughout the summer.

WHY SHOP IN PERSON:
Skip the shipping and shop with the full BBB experience. The Tuscan Village store offers fitting rooms and an all-female team passionate about helping women find the workout sets and pieces that make them feel their most confident, empowered selves.

STORE ADDRESS:
Tuscan Village (300 Via Toscana, Suite 1010, Salem, NH 03079)

STORE HOURS:

Sun 11 AM–6 PM | Mon–Wed 10 AM–8 PM | Thu–Fri 10 AM–9 PM | Sat 9 AM–9 PM