MA Based Rocco's Doughnut Company Popping Up In Salem

SALEM, NH — Rocco's Doughnut Company, which sells giant, gourmet doughnuts at its three Massachusetts locations, has announced it will be "popping up" at the Tuscan Village Holiday Market, which begins on Nov. 18

With stores in Millbury, Worcester and Westborough, Massachusetts, Rocco's Doughnut Company has proven popular thanks to a rotating menu featuring flavors like: fruity pebbles, maple bacon, strawberry shortcake and apple strudel.

A spokesperson for the company said the Rocco's pop-up in Salem could feature those doughnuts along with holiday flavors like sugar cookie-filled, Italian Christmas cookie, and gingerbread.

According to Rocco's, the company launched in 2018 in the greater Worcester area. Joe Astrella and his daughter Kerri started the company in honor of Joe's late father Rocco, who used to manage a Dunkin' Donuts.

"We are a specialty doughnut bakery creating some of the tastiest and best-looking doughnuts around," Rocco's doughnuts said in a statement. "Our brand has caught both local and national attention and is something that we work very hard to continue to build upon."

The company continued: "Doughnuts can be shared among friends, family, and let's be real, even enemies. You bring a box of these doughnuts somewhere and you are instantly the coolest and most liked person in the room."

The inaugural Tuscan Village Holiday Market, according to its literature, will feature "30 small businesses selling gifts and crafts, jewelry, home goods and decorations, seasonal gifts and apparel and seasonal treats like: hot chocolate, kettle corn, arancini, mulled wine and other decadent delights."

The market lasts from Nov. 18 to Dec. 31.