Salem Gets Second Aroma Joe's Coffee Location

SALEM, NH —The local operators of Aroma Joe's, the New England-based chain of coffee shops, have announced the opening of a second location in Salem.

Husband and wife team Scott and Jody Ziefelder have added the location at 401 Main Street to their other local shop at 171 North Broadway. The Ziefelders, who live in Barrington, also own and operate Aroma Joe's franchisees in Derry and Raynham, Massachusetts.

The new 1,300 square-foot coffee house will feature handcrafted coffee and espresso drinks, unique flavor infusions and the company's signature AJ's Rush Energy Drinks, in addition to all-day food options.

The chain said its proprietary coffee blends are craft roasted and Rainforest Alliance Certified, meaning they are sustainably grown and ethically sourced.

The Ziefelders have been with Aroma Joe's for seven years, and were longtime customers of the business, which was founded in 2000. Scott Ziefelder said he considered ownership after being impressed by Aroma Joe's quality and customer service.

"It was amazing to see the brand as a customer and now as an owner," Scott Zielfelder said. "As a customer, I knew they had amazing customer service and I wanted to be a part of this growing brand. As owners, Jodi and I continue this focus on customer service while positively impacting our employees, customers and each community we serve."

Headquartered in Portland, Maine, Aroma Joe's currently has 89 locations across Maine, New Hampshire, Massachusetts, Pennsylvania, Florida, Rhode Island and Connecticut. Currently, there are 39 Aroma Joe's locations in New Hampshire, with additional stores scheduled to open this year.

"As one of fastest growing franchises in the U.S, Aroma Joe's is a major disruptor in the quick service coffee space," the company said in a statement.

More information about Aroma Joe's is available on the company website.