This Small Business Named Most Inspiring In NJ For Its Resilience; See Why People Love It

NEW JERSEY — In the age of heightened questions over tariffs, large monopoly-esque behemoths ruling retail, and the ever-present risk of a natural disaster, the “American Dream” is still just as strong among thousands of small business around the United States, and right here in New Jersey.

In a survey of more than 3,000 people representing different geographical areas, marketbeat.com set out to shine a light on the "most inspirational" small businesses in each state through questions based on recoveries after a disaster.

Older establishments, local community support and live entertainment options all were recurring trends among what voters said they enjoyed most about the top honorees.

Here in New Jersey, Donovan’s Reef in Sea Bright was spotlighted as the winner, withstanding weather disasters along the Jersey Shore beaches over the last few years while still rebounding from the effects of COVID-19.

The local favorite has been in business since 1976, and is one of the only bars in the New Jersey that serves cocktails in the sand.

Donovan's Reef is open every day of the week for breakfast, lunch and dinner.

The popular hangout was also voted one of the Top Beach Bars in the United States in 2018 by Thrillist.