TODAY Show Spotlights Asbury Park, 'The Asbury’s' Reopening

ASBURY PARK – The TODAY Show featured Asbury Park in an eight-minute segment about the reopening of the Jersey Shore.

Interviewees included Brian Cheripka of iStar on behalf of The Asbury Hotel, along with Gov. Phil Murphy and local businesses such as the Stone Pony, popular lemonade shop Pucker and donut eatery Purple Glaze.

Leading with The Asbury’s June 25 reopening, Cheripka spoke about keeping guests and employees’ health and safety a top priority, and detailed new safety and sanitation protocols implemented by the hotel’s operator, Salt Hotels (see the list below).

You can watch the TODAY show feature here.

Here is the TODAY show:

New safety and sanitation protocols at The Asbury include:

• Operating up to only 25 percent capacity for the first week of reopening and 50 percent capacity for the rest of peak season, following the CDC’s social distancing guidelines
• New protocols for dining including recently added table service to popular areas of the hotel like The Counter and Soundbooth, as well as the ability to order room service from both menus
• Providing employees with PPE that promote positivity, like masks with a printed message on the exterior reading, “a smile is under here”
• Limiting access to the hotel’s public spaces to hotel guests exclusively
• The Baronet, an expansive rooftop space for guests to lounge on, will be adorned with social distancing decal squares on the ground, inspired by the circles in New York City’s Domino Park
• A three-step decontamination process for every room using medical-grade disinfectants
• Reduction of touchpoints in guest rooms and common spaces to eliminate potential transmission areas
• Readily available hand sanitizing stations in public areas