Belleville Motorcycle Dealership Will Give Away 5 Vehicles For 50th Anniversary

BELLEVILLE, NJ — A family-owned business will be celebrating its 50th year in Belleville by giving away five motorcycle and powersports vehicles – one for each decade its doors have been open.

Motorcycle Mall, a three-generation family-owned and operated Belleville company, is marking its half-century milestone with an event that will include industry demo rides, dyno shootouts, custom helmet and race suit fitting stations, appearances from social media influencers, free food, and special 50th anniversary sales in the parts, accessories, sales and service departments.

The five motorcycle and powersports vehicles included in the giveaway are: 2025 Aprilia RS457, 2025 Suzuki DR-Z4SM, 2025 Kawasaki Ninja 500 SE ABS, 2025 CFMOTO 675SS, and a Yamaha Jetblaster DLX 2-Up personal watercraft.

The event will take place from 10 a.m. to 5 p.m. on Saturday, Sept. 20 at Motorcycle Mall, 655 Washington Avenue. Learn more about the celebration and sign up to be entered into the giveaways here.

“Celebrating 50 years of Motorcycle Mall is truly an amazing accomplishment; but it isn’t one without our family which consists of our customers, our staff, the manufacturers that we sell and of course, the township of Belleville,” owner and president John Resciniti III said.

“Without our dedicated employees, without the local community and passionate motorcycle and powersports riders, we wouldn’t be able to celebrate this 50th year in business,” Resciniti said.

“I’m extremely proud of what my family has built over the last 50 years, but I’m even more excited for the future with the hopes of a fourth generation continuing to be a major part of Motorcycle Mall,” he added.

• See Related: Apartment Opening In Belleville Is Big Moment For Motorcycle Mall Owners

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