Caldwell-West Caldwell Administrator to Deliver Keynote at TechForum Northeast

Patrick Higgins, Jr., Supervisor of Instructional Services for the Caldwell-West Caldwell School District, will deliver the keynote address at TechForum Northeast on Friday in Tarrytown, N.Y.

The one-day event provides K-12 decision makers with thought-provoking content on the hottest topics of the day in education technology.

Higgins will deliver his keynote on "Edubranding via Social Media" and then join a lively discussion focused on "Technology Implementations: Traditional or Transformative?"

The presentation will address the commonly held belief in the business world that if you are not in front of the publicity for your brand, someone else will determine how it is viewed by the public, and how this relates to school systems, exploring whether or not schools fall under the same umbrella and, if so, what it means to have a brand for a K-12 institution.

Higgins will also explore how schools and districts leverage social media to grow their brand, and is it time for education to take a lesson in media branding.

Higgins has taught English and Social Studies, been a technology coordinator, and an administrator at various schools throughout New Jersey. In his current position, he focuses on developing curriculum to meet the needs of today’s students, coordinating professional development opportunities for teachers and administrators, and facilitating change within the school systems.

He has presented on topics such as Leadership for Today’s Students, Creating Personal Learning Environments, Writing for Authentic Audiences, and Revitalizing Traditional Learning Environments. He teaches Educational Technology in the Graduate Program at the College of St. Elizabeth in Madison, NJ. He currently writes at Chalkdust101, Edsocialmedia, and is a contributor to Tech & Learning magazine.

For more information on TechForum Northeast, visit www.techlearning.com. For more information on the Caldwell-West Caldwell School District, visit www.cwcboe.org.

This article was provided by Caldwell-West Caldwell Schools.