A Roy Rogers Revival: Cherry Hill Restaurant Coming Soon As Classic Chain Re-Emerges

CHERRY HILL, NJ — The Roy Rogers revival is getting closer, with construction on the Cherry Hill restaurant underway.

Late last year, Roy Rogers unveiled plans for a restaurant in the township, which was slated to open in the spring.

Those plans remain on track, with the location expected to open in early to mid-June, a Roy Rogers spokesperson told Patch.

The once-thriving fast food chain has become a rarity in recent decades, typically serving up their mainstay roast beef, burgers and fried chicken at highway rest stops.

Cherry Hill's restaurant (614 Haddonfield Rd.) will not only be South Jersey's first Roy Rogers in a generation. It will also be a standalone restaurant, operating at the former site of PDQ.

In the late 1960s, the Roy Rogers chain launched an aggressive franchising push that led to hundreds of restaurants throughout the nation. The brand dwindled in the coming decades. But a few years ago, the chain launched a strategy to develop restaurants in its core Mid-Atlantic market and then build outwards into different regions.

There are now about 40 locations — most of which are in Maryland, Pennsylvania and Virginia.