In an economic climate where consumers are looking for value particularly at lunch, the Dairy Queen® system, part of Berkshire Hathaway (NYSE: BRK.A and BRK.B), has responded with a new $5 Buck Lunch offer that will appeal to everyone, even a value buyer like Berkshire Hathaway Chairman Warren Buffett.
The DQ® $5 Buck Lunch is available daily from 11 a.m. to 4 p.m. at participating locations. Fans have a choice of a ¼ lb. GrillBurger™ with cheese, 3-piece Chicken Strip Lunch or a Chili Cheese Dog, which are all served with fries, a beverage and choice of a sundae. For just $1 more, fans also will have the option to upgrade their small sundae to a small Blizzard® Treat.
The treat category leader and leader in the quick service restaurant industry has added $5 Buck Lunch to give budget-minded consumers more bang for their buck with a lunch offer that includes, at no extra cost, a choice of sundae.
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