Traffic & Transit
'Free Toll Friday' Returns To Jersey Shore Highway For Memorial Day Weekend
Chickie's & Pete's is joining the South Jersey Transportation Authority to kick off summer by paying for tolls Friday:

EGG HARBOR TWP., NJ — Kick off Memorial Day Weekend with your tolls paid for at the eastbound Egg Harbor exit on the Atlantic City Expressway, thanks to Chickie's & Pete's and the South Jersey Transportation Authority (STPA).
Chickie's & Pete's will be paying tolls (cash and EZ Pass) for all drivers at the Eastbound Egg Harbor, New Jersey Toll Plaza Exit on Free Toll Friday, May 23, 2025 from 4:00 p.m. to 5:00 p.m., the company announced in a news release.
That's not all. Earlier that afternoon, Chickie's & Pete's host a day of family fun from 10 a.m. to 3 p.m. at Farley Service Plaza on the Atlantic City Expressway (Milepost 21.3), including free orders of their famous Crabfries.
There will also be an outdoor car show and 100 Days of Summer celebration with 70+ organizations, vendors, artists and exhibitors, including The Funny Farm rescue sanctuary, New Jersey State Police K9 dog team, Atlantic City International Airport Fire and Rescue Equipment, and more.
“Free Toll Friday is one of my favorite summertime traditions," said Chickie’s & Pete’s Chairman and CEO Pete Ciarrocchi. “We’re excited to be back at Farley’s Plaza hosting one of our favorite annual events this year. We love to send everyone off to the shore in good spirits before a big holiday weekend!”
WlP Sports Radio and WPHT 1210 Talk Radio will be there for live, remote broadcasts with their radio personalities on hand to give out prizes to lucky winners.
Applegreen, operator of the Farley Service Plaza, will be ready selling the smells, tastes and temptations of another Jersey summer as well as handing out complimentary samples of their delicious goodies sold at the plaza throughout the year including Joe Tea, My Big Fat Cookies and Jersey Girl Chocolates.
Ron's Gardens of Hammonton also returns to the Farley Service Plaza with regular hours during the entire summer offering a wide variety of JERSEY FRESH® produce, fruits and garden plants in season, a favorite among shore-bound travelers, especially those spending vacation time at their summer homes or rentals.
The Atlantic City International Airport Fire Department will display some of its trucks and apparatus used to keep the public safe at the airport and in surrounding communities. And the South Jersey Transportation Authority’s READl (Roadway Environmental Advancement Initiative) will feature its conservation and wildlife programs.
Youngsters will also enjoy the chance to visit ambassadors from the Funny Farm, an animal rescue sanctuary that provides a home for unwanted farm and zoo animals. There’s a Sidewalk Chalk Fun Zone where children of all ages can showcase their artistic talents for everyone to see.
Close to 70 businesses, vendors, and artists will be participating including Atlantic Cape Community College, Carmine’s Italian Restaurant, Comcast, Bass Pro Shop, Johnson’s Popcorn, The Irish Pub, AtlantiCare, Resorts Casino Atlantic City, Cape May County Chamber of Commerce, Save Lucy Committee, and dozens of local merchants offering gift items, jewelry, clothing, among others.
The Hero Campaign will be showcasing two HERO Patrol Cars. And those who are proud of their classic car are invited to stop by to hang out with other automobile lovers in the designated Cruise Lot area.
"We’re excited to kick off our annual 100 Days of Summer celebration and welcome travelers passing through Hammonton on their way to their favorite Jersey Shore destination," said SJTA Executive Director Stephen F. Dougherty. "This year’s festivities offer something for everyone, whether you're enjoying our diverse food truck lineup, checking out classic cars, browsing unique handmade goods, or letting the kids enjoy the petting zoo. It’s a great way to enhance your summer travel experience."
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