South Jersey Businesses Expect A Major Boost This Sunday With Taylor Swift-Themed Super Bowl Parties

By Brandon Goldner and Alan Wheeler, CBS Philadelphia

February 7, 2024

PHILADELPHIA (CBS) -- South Jersey businesses are expecting a major boost in sales from people hosting Super Bowl parties this Sunday, in part, with some help from superstar singer Taylor Swift.

Westmont Party manager Mario Albertini said about 40% of their party decoration orders for the Super Bowl are Taylor Swift-themed.

"I know all the guys in the store just love blowing up Taylor Swift balloons all day, so it's been fun," Albertini said. "That's like the fun part of the job. You never know who's coming in, what kind of different twist they're going to put on a job."

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