Business & Tech

'Harry Potter: Wizards Unite' Comes To Rockaway Mall

Similarly to Pokemon Go, this phone game will require users to explore the real world— and they'll get bonuses for doing it at the mall.

Similar to Pokemon Go, this phone game will require users to explore the real world— and they'll get bonuses for doing it at the mall.
Similar to Pokemon Go, this phone game will require users to explore the real world— and they'll get bonuses for doing it at the mall. (YouTube)

ROCKAWAY, NJ — An amplified Harry Potter game play experience is coming to the Rockaway Townsquare Mall, mall officials announced. "Harry Potter: Wizards Unite" will feature gameplay similar to the popular Pokemon Go app, where users will use their phone to explore the real world.

The game at the Rockaway Townsquare Mall will have multiple sponsored Inns and Fortresses, giving players more XP and more spell energy than any other non-sponsored location in the United States, officials said said.

In the future, select Simon properties will host real-world events and QR assignments for Harry Potter: Wizards Unite.

Find out what's happening in Morristownfor free with the latest updates from Patch.

"Rockaway Townsquare is committed to creating fun, innovative, real-life experiences for our shoppers, and Harry Potter: Wizards Unite is exactly the type of cutting-edge activation our customers get excited about playing. We believe the elevated gameplay we're offering as a part of the program will drive traffic and excitement for our properties as well as the brands and retailers at Simon," said Amanda Anderson, Area Director of Marketing.

"Harry Potter: Wizards Unite" is built on the Niantic Real World Platform and created using the game design and content creation expertise of WB Games San Francisco. As new recruits of the Statute of Secrecy Task Force, players will investigate the chaotic magical activity that is leaking into the Muggle world and work together to solve the mystery of this Calamity.

Find out what's happening in Morristownfor free with the latest updates from Patch.

Players will be able to explore their real world neighborhoods and cities to discover mysterious artifacts, cast spells, and encounter fantastic beasts and iconic characters along the way.

To stay up to date on "Harry Potter: Wizards Unite," visit www.harrypotterwizardsunite.com. You can also follow the game on Facebook, Twitter, Instagram and YouTube.

Reporting by Anthony Bellano

Get more local news delivered straight to your inbox. Sign up for free Patch newsletters and alerts.