Parsippany Revs Up For Annual Lead East Classic Car Show

PARSIPPANY, NJ — Ladies and gentlemen, start your engines—Lead East is returning to Parsippany this Labor Day weekend.

Dubbed "the world's largest oldies festival," Lead East will once again turn the Parsippany Hilton into a vibrant celebration of '50s-style fun, featuring a diverse collection of classic cars and rock 'n' roll.

Starting on Aug. 28, Lead East will run through Sept. 1, culminating in what event organizers are calling a late-night "neon extravaganza."

Lead East, the brainchild of Terry Cook, began on a hot summer weekend at

This year’s event, like those in the past, is much more than a car show; it's a four-day celebration of a bygone era that continues to captivate generations.

With over 34 live bands and musicians, plus five DJs performing indoors and outdoors, the festival provides attendees with a musical journey through decades of legendary rock 'n' roll.

For over three decades, Lead East has drawn more than 250,000 visitors, many of whom return year after year, event organizers said.

Lead East is crafted to be a family-friendly event, ensuring there’s something for everyone. Whether you’re passionate about classic cars, love timeless music, or simply enjoy the nostalgic vibe of the 1950s and 1960s, the festival has you covered.

This year, Lead East will feature two indoor and two outdoor stages, with live entertainment occurring simultaneously on all four. For all 41 years of the festival, there have been classic drive-in movies, along with indoor screenings of various films and cartoons for children.

Additionally, there will be activities and clowns to entertain both kids and the young at heart.

The festival offers a wide range of food options, featuring several restaurants and vendors within the hotel, as well as outdoor food trucks and stalls with a variety of reasonably priced items, organizers said.

The Hilton will also serve alcoholic beverages inside the hotel, with beer available in the parking lot.

Weekend spectator wristbands are available for $55 for adults and $45 for kids (ages twelve to sixteen). One-day admission is also offered at $20 for adults and $15 for kids, allowing for flexible participation.

Families can take advantage of the One-Day Family Plan for $50, which includes admission for two adults and their children aged twelve to sixteen, with free entry for children under eleven.

Visit the Lead East website for tickets and schedule information.