Business & Tech
High Performance Lifestyle Brand To Open In Princeton Friday
The store will be opening in Palmers Square this Friday.

PRINCETON, NJ – Another new store is all set to open in Princeton later this week.
Rhone, a performance-driven apparel store, will be opening in Palmer Square on Friday. They will be located at 19 Hulfish Street.
Additionally, there will be an official grand opening event at the store on Saturday, Sept. 28 where Rhone Co-Founders Nate and Ben Checketts will be in attendance with fun activations and local partners.
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Founded in 2014 by brothers Nate and Ben, Rhone’s focus is on performance, innovation, and style.
Each of Rhone’s retail stores across the U.S. is designed to be a hub for community, connection, and embodying the Forever Forward mindset, according to their website.
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The name of the store is inspired by the Rhone River that runs from the Alps in Switzerland to the Southeastern part of France.
Rhone currently has 20 stores across the country, with one recently opened in Short Hills Mall, Millburn.
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