Lilly Pulitzer Opens New Store At Princeton’s Palmer Square

PRINCETON, NJ – Resortwear brand Lilly Pulitzer recently opened a new store in Princeton’s Palmer Square.

This is the brand’s 62nd store. The store is located at 45 Palmer Square West and celebrated the Grand Opening event on Saturday, Oct. 21st.

“We are thrilled to welcome Lilly Pulitzer to their new home in Palmer Square” said Lori Rabon, Vice President of Palmer Square. “Their bold and vibrant brand is the perfect complement to our upscale boutiques on Palmer Square West.”

Spanning 1200 square feet, the boutique showcases one-of-a-kind details that pay homage to Princeton's unique charm. Custom fitting rooms, known as the "Tiger Room," feature hand-painted big cats, adding a touch of enchantment to the shopping experience.

The store's decor is adorned with jungle and palm themes, with a special fitting room dedicated to the iconic Lilly Pulitzer story, a brand with a rich history spanning nearly 65 years.

"We are thrilled to open in Princeton. This location has held a special place in our hearts for some time, and we are excited to continue outfitting multiple generations and future Lilly lovers here," said Michelle Kelly, Brand CEO.

Lilly Pulitzer, renowned for its iconic prints, vibrant colors, and classic styles, such as The Shift dress, offers a wide range of product categories, including dresses, sportswear, ladies' accessories, activewear, swimwear, children's clothing, and home goods, and more.

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