New Jack Wills Store Hosts Grand Opening Tonight in Princeton

Jack Wills, the UK-based brand known for creating “Fabulously British” apparel and accessories for well-heeled collegiate preps, will hold its grand opening in Princeton today, Thursday, May 2. 

The grand opening party will run from 6-8:30 p.m. at the store located at 46 Nassau St. in Palmer Square. 

Enjoy Stack wines, Triumph Brewery beer and refreshments by The Bent Spoon. There will be a DJ all night, goody bags for the first 50 guests and a competition to win a $250 shopping spree. 

The Princeton location, which opened on April 26, is the first Jack Wills store in New Jersey and 14th in the U.S.

The 1000+ square-foot store carries a full assortment of goods that draw heavily on British heritage, style and culture including clothing and accessories for women and men, home and lifestyle. 

“Princeton is the perfect location for the Jack Wills brand, as our store is adjacent to the town’s namesake Ivy League institution," said Jim Hardy, president of Jack Wills, Inc. "We have high expectations for the new location and are looking forward to serving the community.”

The store is quintessentially British with a modern twist, with authentic flooring, fireplaces and other fixtures flown directly from the United Kingdom. Special features include repurposed flooring from old schools, a classic fireplace, and other vintage fixtures flown in directly from the U.K.