Popular Fashion Brand Quietly Debuts 1st NJ Location In Princeton

PRINCETON, NJ — Brandy Melville has quietly established its first New Jersey presence in Princeton, opening a new store on Hulfish Street with the same understated approach that has become the Italian fashion brand's signature style.

The retailer announced the opening through a casual Instagram post last week that simply read, "Hey Princeton! See you tomorrow at our new location."

The timing proved strategic, as the store launched just as Princeton University students returned to campus for the fall semester.

Brandy Melville first tested American waters with a Westwood location in 2009, near UCLA's campus, establishing a pattern of targeting university communities where students seek affordable, on-trend clothing options.

The store stocks the brand's full range of women's clothing, from basic graphic tees and comfortable sweatshirts to dresses and activewear, along with accessories including jewelry, handbags, makeup bags, and belts. Known for reasonable pricing and contemporary styles, Brandy Melville has built a loyal following among young women who appreciate both the brand's aesthetic and accessibility.

Princeton shoppers can browse the physical store on Hulfish Street or shop online.

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