Princeton Businesses Can Now Get Grants To Improve Their Storefronts

PRINCETON. NJ – Princeton businesses located in the Special Improvement District can now get financial assistance to improve their storefronts.

Experience Princeton has launched its pilot Storefront Improvement Program. Under this program, local businesses will be reimbursed with matching grants up to $500 each toward the cost of a variety of improvement projects, including signage, lighting, awnings, landscaping and more.

“We realize the hardest thing for a business is to find the time and resources needed to make improvements to their business,” Isaac Kremer, Experience Princeton’s executive director, said.

“That is why we are giving a grant to incentivize doing things that both help the business and enhance the overall visual interest and economic vibrancy of Princeton.”

The program, launched on Sept. 5, began after an Experience Princeton volunteer did an analysis of storefronts and found there were many low-cost ways to improve their appearance, Kremer said.

With the holiday shopping season approaching, the time is apt for businesses to apply for a grant and get started on improvements that can help draw in more customers.

Business owners can apply for the grants using an online form. Business owners are also encouraged to contact Experience Princeton before applying to ask questions and get all the information needed. They can reach out to Kremer at Isaac@princetonbusiness.org.

The program requires a dollar-for-dollar matching funding from the business. Owners can spend over $500, but the program will only reimburse up to $500.

The Streetscapes Team from Experience Princeton will review the applications and make decisions at its monthly meeting.

The goal is to fund 10 projects by June 30, 2025.

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