Trendy, Nurse-Driven Ear Piercing Studio Opens In Princeton

PRINCETON, NJ – A new ear-piercing studio led by nurses has opened in Palmer Square. Rowan, the mom-founded, women-led company, provides ear piercing services by licensed nurses using hypoallergenic jewelry.

The studio is a stylish addition to stores that Palmer Square already houses, including Alo Yoga, Lilly Pulitzer, Maman and Hermès. This is Rowan’s second location in New Jersey.

“Rowan is a thoughtful and exciting addition to Palmer Square’s vibrant mix of distinctive brands and experiences,” said Lori Rabon, Vice President of Palmer Square Management. Their emphasis on safety, quality and personal expression is a wonderful fit for our community. We are so pleased to welcome Rowan to Princeton and look forward to the joy they’ll bring to residents and visitors of the Square.”

“Palmer Square Princeton is perfectly positioned between New York City, where we opened our first studio, and the Mid-Atlantic, where we’ve built a strong presence. It’s also an ideal location for us to reach our core demographic, catering to both families and university students. We’re thrilled to be operating alongside fantastic co-tenants in the area,” Founder & CEO Louisa Schneider told Patch.

The inspiration to start a piercing studio came from Schneider’s need to have an experience that was safe and celebratory for her daughter.

“At Rowan, all piercings are performed by licensed nurses using only hypoallergenic earrings—that’s the Rowan difference. We prioritize safety above all else, but we also believe in making the experience fun,” Schneider said.

“Our vibrant studios are as joyful as they are hygienic, creating a welcoming space where everyone can feel comfortable. At Rowan, every piercing is a milestone, and every milestone can be celebrated with a piercing.”

Every piercing at Rowan is performed by a highly trained nurse to deliver a seamless, comfortable, and medically safe experience.

They have a diverse hypoallergenic jewelry selection which includes high-quality earrings in various styles and materials. Rowan places great importance on hygiene, ensuring a sterile environment for every ear-piercing procedure. Backed by a medical advisory board, the studio meticulously researches and tracks adverse outcomes related to piercing and boasts an impressive rate of less than 1 percent compared to an industry average of 30 percent, the brand said.

“As the medical authority in ear piercing, our team of licensed nurses guarantee the safest and most celebratory ear piercing experience. We offer two piercing methods: needle and device. Your nurse will work with you to determine which method is best for your ear anatomy,” Schneider said.

Rowan has locations across the country including in Maryland, Massachusetts, Michigan, Georgia, Texas, Colorado, and New York.

Rowan is located at 63 Palmer Square W. in Princeton, NJ, and opens Friday.

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