Fashion Boutique To Open First NJ Store In Monmouth County

SHREWSBURY, NJ — A global fashion, beauty, home and lifestyle brand is set to open its first New Jersey location in Monmouth County.

On Sunday, Oct. 26, LoveShackFancy will open its new boutique at The Grove at Shrewsbury, the brand recently announced on Instagram.

For the grand opening event, attendees will be able to shop the brand’s new fall collection and enjoy “special celebration festivities and more surprises.”

“ATTENTION JERSEY GIRLS. Our FIRST EVER New Jersey store is opening Sunday, October 26th, in Monmouth County at The Grove in Shrewsbury!” LoveShackFancy said in their post. “...We can’t wait to see you there!!!”

Founded by Rebecca Hessel Cohen in 2013, LoveShackFancy aims to blend vintage inspiration with modern femininity and is known for its signature pink palette, romantic prints, ruffles and bows, according to The Grove’s website.

The store has a variety of products for both women and kids/teenagers, as well as home products like robes, bedding, and wallpaper, and beauty products like perfume and hair clips.

At their new location in The Grove, the brand said their boutique will feature their “new collections, best-selling home essentials, exclusive, store-only bespoke pieces, and so much more to love.”

The grand opening event for LoveShackFancy’s new store will take place on Sunday, Oct. 26, at The Grove, located at 597 Broad Street, Shrewsbury.

To learn more, you can visit The Grove at Shrewsbury’s website.