Giving Tuesday: 5 South Brunswick Nonprofits That Could Use Your Help

SOUTH BRUNSWICK, NJ — There’s no single way to show generosity on Giving Tuesday, which falls on Tuesday, Dec. 2, this year, but several nonprofits in South Brunswick are counting on end-of-the-year donations and support.

Black Friday, Small Business Saturday and Cyber Monday all focus on consumerism, while the idea behind Giving Tuesday is to galvanize fundraising, rally volunteers and add momentum to their causes.

Since 2012, nonprofits, community and grassroots groups, and mutual aid networks worldwide have used the #GivingTuesday hashtag to encourage fundraising, rally volunteers and add momentum to their causes, according to the nonprofit of the same name behind the movement.

Local nonprofits remain heavily dependent on donor support. Charitable contributions increased 2.9 percent from June 2024 to June 2025, according to the Fundraising Effectiveness Report analysis.

Notably, although total dollars raised have increased, year-to-date performance among supersize donors has been softer than in 2024, making small contributions more important than ever.

In the United States, Giving Tuesday is led by hundreds of communities, networks and coalitions.

Here are five nonprofits in South Brunswick that depend on community support (donations should be made directly to each of the nonprofits below):

• South Brunswick Food Pantry: This food pantry is run entirely on donations from generous individuals, groups, schools, churches and businesses in South Brunswick to serve South Brunswick residents. Online donations can be made to the pantry, as well as donations of non-perishable food items that can be dropped off in the food pantry bin behind the municipal center.
• South Brunswick Public Library Foundation: Founded in 1996, the SBPL Foundation aims to provide special and unique support to the South Brunswick Public Library and to enable the library to meet the evolving and expanding needs of the diverse population it serves.
• Education Foundation of South Brunswick: This non-profit corporation aims to promote and provide educational support and opportunities to the South Brunswick School District through programs and projects.
• Monmouth Junction First Aid Squad: A volunteer-led, non-profit organization dedicated to providing South Brunswick residents with a professional, courteous and knowledgeable ambulance crew when there’s a medical emergency. Donations support training for squad members, maintaining their fleet and stocking supplies.
• CASA of Middlesex County: A non-profit organization dedicated to serving abused and neglected children who are living in out-of-home placements. CASA recruits and trains volunteers to advise the courts and advocate for children’s best interests.

The Giving Tuesday movement encourages “radical generosity,” the concept that the suffering of others should be as intolerable to us as our own suffering, according to the movement’s website.

Giving Tuesday was created in New York City in 2012 with a simple goal: to encourage people to do good. Over the past nine years, the idea has grown into the global movement it is today.

Last year, Giving Tuesday participants raised a record-breaking $3.6 billion from 36.1 million participants, bringing the total raised on the day since 2012 to $18.5 billion.