Help South Brunswick Animal Shelters For Betty White's 100th

SOUTH BRUNSWICK, NJ — Although Betty White won't be there for what would have been her 100th birthday, plenty of fans plan to keep her spirit alive. The "Betty White Challenge" encourages people to donate to local animal shelters and rescues Jan. 17, which would have been the TV icon's centennial.

The viral social-media challenge encourages people to donate $5 to animal rescues and shelters in White's name.

If you'd like to donate to South Brunswick-area animal organizations for the late White, or any reason, here's how:

Franklin Township Animal Shelter
475 Demott Ln, Somerset

Pittie Part Rescue
901 US-1, North Brunswick Township

Second Chance for Animals
P.O. Box 5172, Somerset

SAVE - A Friend to Homeless Animals
1010 Co Rd 601, Montgomery

Hamilton Township Animal Shelter and Adoption Center
2100 Sylvan Ave, Hamilton Township

What Is the Betty White Challenge?

The world got excited for White to celebrate her 100th birthday, only to mourn her loss after she died on New Year's Eve at age 99. The "first lady of television" advocated for animal welfare throughout her life and worked with several organizations that help animals.

The "Betty White Challenge" went viral on social media, with people and organizations suggesting that others donate to the cause on what would have been her 100th birthday.

Several animal-welfare organizations have already noticed a spike in assistance. Dr. Robin Ganzert, president and CEO of American Humane, told "Good Morning America" that they have seen "such an uptick in donations" since White's death.