New Art Project Coming To ‘Imagination Alley’ In West Orange

WEST ORANGE, NJ — The clock is ticking down for a chance to submit a mural for an upcoming project at West Orange’s “Imagination Alley.”

The Downtown West Orange Alliance (DWOA) recently announced that it is seeking proposals from artists to design and execute a mural in the town’s recently updated ‘Imagination Alley’ section of town near St. Mark’s Square. >> See Related: Butterflies In West Orange: ‘Imagination Alley’ Boosts Neighborhood

The goal of the latest effort? To transform a blank wall into a “vibrant, engaging and recognizable work of art” that captures the spirit of West Orange.

Here’s what to know, according to the DWOA:

“The mural should complement the existing ‘Sky Mural,’ which features flowers, plants, and butterflies, creating a cohesive and visually appealing environment. The mural must also capture the unique identity of Downtown West Orange, highlighting its history, community values, and cultural landscape. The recently implemented Sky Mural, featuring two larger-than-life illuminated butterflies that give visitors ‘wings’ for selfie or group photos are perfect for sharing and remembering a day in West Orange.”

The deadline for mural submissions is Friday, March 14, with artist selection notification on March 28. The project completion deadline is May 31.

For more information and submission guidelines, visit the Downtown West Orange website, call 973-325-4109 or email downtown@westorange.org

“Imagination Alley has added a vibrant and much-needed facelift to the area surrounding St. Mark’s Square, the gateway from one of the largest parking lots to busy Main Street,” Mayor Susan McCartney said.

“With the addition of bright, whimsical decorations and vintage-inspired lighting, the area has been completely transformed,” McCartney added.

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