Business & Tech

Popular Astoria Home Goods Shop Earth & Me Opening 2nd Location

The zero-waste, eco-minded store founded by an Astorian after her pandemic layoff is expanding with a new neighborhood location.

Earth & Me founder Kayli Kunkel, pictured in 2020 when her business was only an online shop. Two years later, it is expanding with its second neighborhood store.
Earth & Me founder Kayli Kunkel, pictured in 2020 when her business was only an online shop. Two years later, it is expanding with its second neighborhood store. (Courtesy of Kayli Kunkel)

ASTORIA, QUEENS — Two years after its humble beginnings in an Astoria apartment, the zero-waste shop Earth & Me will soon achieve a major milestone: its second brick-and-mortar store.

The business announced on Instagram Thursday that it will open a new location at 23-71 31st St., just north of 24th Avenue. It joins Earth & Me's inaugural storefront, which opened last September on Steinway Street near 30th Avenue.

The well-liked but hard-to-define shop offers everything from soap to kitchenware to pet toys to bulk, refillable spices, with a focus on plastic-free, reusable items.

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It is the brainchild of Kayli Kunkel, who developed Earth & Me after being laid off from her marketing job during the early months of the COVID-19 pandemic in 2020.

Kunkel, then 27, made a list of the values that she could imagine herself pursuing professionally, and started her own small business by selling curated products from her home — in many cases delivering them personally by bicycle, as Patch reported at the time.

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Kayli Kunkel at home in 2020 with some of her products. (Courtesy of Kayli Kunkel)

"I want zero-waste options to be accessible to people, fun to use," Kunkel told Patch at the time.

Thanks to strong local support, Earth & Me opened its Steinway Street shop last fall, featuring ample retail space, a mini-cafe featuring vegan and gluten-free treats, and a rear garden that serves as a community space.

The upcoming location, on the ground floor of a new apartment building, will likewise have retail and "a wide variety of refills" — plus a backyard garden and "rotating vintage popup," according to Thursday's Instagram post.

An opening date will be announced closer to October, according to the post.

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