Healthy New Year’s Resolutions Are Better Together:

After the indulgent meals, relaxed routines, and sugary treats of the holidays, it’s no surprise that almost 80% of people vow to be healthier when the New Year rolls around.

But let’s face it: sticking to resolutions isn’t easy. Frosty mornings and dark, chilly nights make it a little too tempting to stay in with a hot drink rather than venture outside for a workout.

That could explain why less than 10% of people succeed with their resolutions each year. The good news? It’s not about perfection—it's about finding the right strategies to keep you motivated.

Research shows that people are more successful with their resolutions when they set realistic goals, feel a personal connection to their goals, and have accountability from family or friends.

Finding a gym buddy or pickleball partner is a great start, but not all healthy resolutions require leaving the house on a snowy day. This year, why not focus on your long-term health by teaming up with family or friends to stay on top of routine cancer screenings?

A simple, affordable option to prioritize your health is an at-home colorectal cancer (CRC) screening test. Reese’s ColoTest, available in pharmacies and online without a prescription, allows anyone to screen for hidden blood in the stool—a potential early sign of CRC—in the privacy of their home.

Why Worry About Colorectal Cancer?

Colorectal cancer (CRC) is the third most common cancer in men and women in the U.S., with over 100,000 new cases diagnosed each year. Alarmingly, CRC rates are rising in younger adults under 50. The disease is now the leading cause of cancer deaths among men in this age group and the second leading cause for women under 50.

Yet, fewer than half of people aged 50 to 54 are currently up-to-date with their CRC screenings, according to the American Cancer Society. That’s because many people aren’t aware of their risks—or just how much those risks can increase if they have a family history of CRC.

If a close family member has had colorectal cancer, your risk of developing it doubles or even quadruples. That’s why it’s critical to understand your family’s medical history and start screenings earlier if needed.

Make CRC Screening a Family Resolution

Reese’s new ‘Know Your CRC History’ campaign encourages families to talk openly about their colon health. Using the #MyCRCHistory hashtag, the campaign motivates people to connect with siblings, cousins, and other relatives to make CRC screenings part of their New Year’s resolutions.

Convincing family members to schedule colonoscopies together is a tough sell, especially if no one has symptoms. Thankfully, there’s an easier first step: Reese’s ColoTest.

ColoTest is available at Walmart, Amazon, Rite Aid, CVS, and local drug stores. It’s quick, easy, and affordable to use. Best of all, no extensive bowel prep is required, so you don’t have to interrupt that healthy new meal plan you’ve started.

A study by Ohio State University confirmed that at-home FIT tests are effective across diverse populations. With ColoTest, you can check your health without disrupting your routine or leaving your home.

Starting the New Year Strong with Reese’s ColoTest

New Year’s resolutions are more achievable when you’re not alone. Partnering with family members to get screened for colorectal cancer can help you check an important task off your list and start the year strong.

If you didn’t get a chance to talk about family medical history over the holidays, it’s never too late. Ask your parents, grandparents, and extended family if they ever had a CRC diagnosis, polyps found during screenings, or other bowel issues that might impact your risk factors.

Understanding your family history can influence when to start screenings, what tests to choose, and how often to follow up with your doctor.

By prioritizing your colon health together, you can boost accountability, support each other, and create a healthier, happier future for everyone.

Find a store near you or order ColoTest online directly, and make colorectal cancer screening part of your New Year’s resolutions.