The award was presented to Leviton at the National Association of Electrical Distributors annual AdVenture Conference in Chicago in August.
The Zipline system marketing campaign included all traditional print and electronic marketing elements, plus live, in-person and online video demonstrations. According to the Best of the Best judges, "This comprehensive presentation worked as a solution to a problem. It made sense all the way through the channel-from distributor to contractor to end-user."
“It is a great honor for our efforts to be recognized by the industry and this respected panel of experts,” said Peter Kleinman, director of marketing for Leviton’s distribution channel. “The Leviton distribution marketing team and our entire company focus on delivering ongoing value and support to our most important distributor partners.”
tED Magazine’s Best of the Best awards program honors marketing excellence and recognizes creativity within the electrical industry in companies of all sizes in a number of marketing/ communication categories.
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Entries are judged on their overall effectiveness and creative impact by a panel of marketing and industry professionals.
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