This Saturday, November 29th, 2025, Mark Your Calendars to Only Shop Small!

Small Business Saturday was founded by American Express in 2010 and has been officially cosponsored by the U.S. Small Business Administration (SBA) since 2011. It is an important part of the busiest shopping season for small businesses. Last Small Business Saturday in 2024, the reported projected spending in the United States from those who shopped small on Small Business Saturday was around $22 billion. The day is an excellent opportunity not only for entrepreneurs but for everyone to have a chance to support their local communities.

While the SBA has been leading the charge with Small Business Saturday for decades, and refocusing attention on our Main Streets and mom-and-pop small firms, we understand the famous Ben Franklin idiom that ‘Success has many fathers…’ and we are proud to work with governments, chambers, business groups, and local leaders to share the spirit of the day to better our local economic climate throughout the holiday season and all year long.

Join the highly successful team of SBA and American Express in kicking off the 2025 holiday season - and it starts with small business.

Ways to Participate in Small Business Saturday 2025:

Shoppers: Find small businesses participating in Small Business Saturday in your area

Small business owners: Get free Small Business Saturday marketing materials - including sample posters, and social media resources

Partner organizations: Follow SBA on social media for all the latest updates on #ShopSmall

Americans understand that small businesses contribute to the relevancy of their communities, support local non-profits, employ more than half of our workforce and are a significant economic engine both locally and nationally. About 80% of small business owners say that the end of the year spending by customers is critical for their bottom line. These are just some of the reasons why we encourage people who invest in their communities to actively participate in Small Business Saturday.

The Saturday after Thanksgiving and the entire holiday season is the perfect time to drop by unique retail shops and to dine at local eateries. If you prefer to shop online, you can purchase goods and services and meals from small businesses by utilizing their websites.

Be sure to make a positive impact on your own communities by shopping and dining SMALL on Small Business Saturday and throughout the holiday season and know that you have made a positive contribution to your own community.

Please support our nation’s more than 36 million independent businesses this Small Business Saturday and all holiday season long.

About the U.S. Small Business Administration

The U.S. Small Business Administration makes the American dream of business ownership a reality. As the only go-to resource and voice for small businesses backed by the strength of the federal government, the SBA empowers entrepreneurs and small business owners with the resources and support they need to start, grow or expand their businesses, or recover from a declared disaster. It delivers services through an extensive network of SBA field offices and partnerships with public and private organizations. To learn more visit www.sba.gov.