Business & Tech

Ping Pong Club 'SPIN' Opens Midtown Restaurant

The new business combines SPIN's original ping pong concept with a focus on dining.

SPIN 54 opened Tuesday on East 54th Street near Fifth Avenue. The business combines ping pong with dining.
SPIN 54 opened Tuesday on East 54th Street near Fifth Avenue. The business combines ping pong with dining. (Courtesy SPIN)

MIDTOWN MANHATTAN, NY — The ping pong social club SPIN is branching out into the world of dining after opening a new bistro concept in Midtown Manhattan, business owners Jonathan Bricklin and Franck Raharinosy announced.

SPIN 54 debuted Tuesday in a new space on EAst 54th Street near Fifth Avenue, business owners said. The restaurant feautres a menu designed by award-winning French chef Antoine Westermann who earned acclaim after fouding critic favorite Le Coq Rico.

The new business represents an evolution of SPIN's brand, which was founded in Manhattan in 2009 as a ping pong-focused entertainment venue.

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"Since first opening our doors in the Flatiron district nearly ten years ago, the SPIN brand has flourished because it tackles an important issue in today's society: social isolation. With our new midtown location, we are thrilled to continue connecting thousands of guests through ping pong, art, music and now cuisine," SPIN CEO Pieter Vanermen said in a statement.

Westermann partnered with SPIN Executive Chef Chad Bowser to create a menut that diners can enjoy while playing ping pong. Some featured dishes include sweet potato croquettes made to resemble ping pong balls, a burger made with wagyu brisket, short rib and smoked oxtail, Zuchinni soup shots and deserts. The restaurant will also have an extensive beverage menu with beer on tap, wine and signature cocktails.

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Ping pong at SPIN 54 will work the same way as its other locations. The business can accomodate up to 200 players and will have nine ping pong tables. Tables can be reserved for $9 per person after 9 p.m. on Monday through Thursday or $49 per hour for up to 10 guests as part of a special deal for the business' grand opening.

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