Social Media Favorite 'Rosé Mansion' Returns To NYC In June

MIDTOWN MANHATTAN, NY — Warm weather is returning to New York City, which means a host of pop ups will appear around town designed to attract savvy social media influencers looking to maximize their "likes.:

One of last year's popular pop ups — the Rosé Mansion — is planning on upsizing for the 2019 influencer season. Organizers have secure a 32,000-square-foot venue and plan on rolling out brand-new props and backdrops designed to inspire followers to mash that heart button on Instagram.

"Building off of last summer’s sold-out run, guests looking for a shareable and fun experience that takes wine tasting and education to a whole new level will have multiple opportunities to dive into the 7,000-year history and resurgence of rosé, one of the most popular wines on the market today," a press release for the pop up reads.

This year's iteration of the Rosé Mansion will feature 14 interactive rooms each with their own highlights and Instagrammable features. Some rooms seem more dedicated to the actual product of rosé — recreations of a vineyard and a "choose your own adventure" taste test — but others seem more dedicated to providing a great photo opportunity.

The Rosé Mansion's "part playground, part party space," Roséland has also been expanded for this year's event. Organizers boast that the pop up features New York City's "largest selection of Rosé wine." Attendees can purchase wine and hang out at Roséland, which it outfitted with private cabanas, a treehouse and picnic area and photo booths.

The pop up will open June 1 and is located in the second floor of the Manhattan Mall on West 32nd Street near Penn Station, organizers said. Tickets went on sale Tuesday at the Rosé Mansion's website.