Van Leeuwen Ice Cream To Open Rockefeller Center Store In 2019

MIDTOWN MANHATTAN, NY — An ice cream company that was founded as a single truck in Brooklyn continues to spread its reach throughout New York City. Van Leeuwen Artisan Ice Cream will open one of its largest locations to date in Midtown's Rockefeller Center in 2019.

The Rockefeller Center Van Leeuwen will be located in a 1,700-square-foot space at 1250 Avenue of the Americas near the corner of West 50th Street, real estate firm Lee & Associates NYC said. Lee & Associates aided Van Leeuwen in securing a ten-year lease for the location.

"The quality of Van Leeuwen’s product is evident in the crowds that can be seen at nearly every location," Jaime Schultz of Lee & Associates said in a statement. "I believe consumers are mindful of choosing a quality product and that is linked to the success of the brand."

Five other Van Leeuwen stores will open in the Greenwich Village, Hudson Yards, Murray Hill, Upper West Side and Prospect Heights neighborhoods in spring 2019.

Van Leeuwen serves up both vegan and dairy flavors made with simple ingredients. The dairy flavors are made of milk, cream, sugar and egg yolks whereas the vegan flavors are made of cashew milk, coconut milk, extra virgin coconut oil, sugar, cocoa butter and carob bean, according to the business' website.

"Van Leeuwen Classic and Vegan ice creams are made with just a handful of fresh ingredients. Each flavor is a celebration of some of the world's best artisan producers and farmers both local and from around the world," the website reads.

The company's ice cream is made in a factory in Greenpoint, Brooklyn.

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