Firehook Crackers and Via Carota Craft Cocktails Host Holiday Aperitivo Sampling Event

Just in time for peak entertaining season, the two premium brands are collaborating to offer Via Carota chef-curated Firehook Cracker bites with Via Carota Craft Cocktails 

WHAT: Firehook Crackers is teaming up with Via Carota Craft Cocktails for a special Holiday Aperitivo Sampling Event at Officina del Bere 1397, an acclaimed wine and spirits shop, in West Village. Officina de Bere 1397 offers a curated selection of fine wines and unique spirits, including the ready-to-serve bottled Via Carota Craft Cocktails. Officina del Bere 1397's deep roots in Italian craft and culture make it the ideal destination for sampling Firehook’s holiday Aperitivo and for showcasing the cocktails.

The two brands are coming together in the space for one “Sip and Savor” night to celebrate Aperitivo moments around the holidays with a selection that includes the craveable crunch of Firehook Crackers and the sophisticated offerings of Via Carota Craft Cocktails. The sampling experience will include a menu of original Firehook bites using seasonal ingredients, inspired by holiday flavors. The bites will be assembled "open-kitchen" style to create a captivating in-store experience that is full of festive fare. The first wave of lucky store-goers will receive a holiday gift bag featuring Firehook Crackers and some special treats from the team at Via Carota to inspire more holiday Aperitivo moments at home. 

WHEN: December 18th 5PM - 8PM

WHERE: Officina del Bere 1397, 98 7th Ave S, New York, NY 10014 [West Village] 

COST: Free to public (+21 and over), *while supplies last 

FEATURING:

Firehook’s top-selling crackers:

• Sea Salt
• Rosemary Sea Salt
• Garlic Thyme
• Everything Like the Bagel

As well as ready to drink libations from Via Carota Craft Cocktails: 

• Classic Negroni
• Old Fashioned
• Espresso Martini
• Spritz