Restaurants & Bars
'Dry January' Trend Dried Up NYC Restaurants' Booze Sales: Survey
Good thing St. Patrick's Day is around the corner.
NEW YORK CITY — Temporary teetotalers made a truly "Dry January" for alcohol sales in New York City, a new survey found.
More than 40 percent of bars and restaurants surveyed by the NYC Hospitality Alliance believe sold less booze because of Dry January — a growing trend in which people abstain from alcohol for the month.
Suds slingers, however, didn't sit back.
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Roughly half of bars and restaurants added or expanded their offerings non-alcoholic craft cocktails and zero-proof beverages, the survey found.
"With this year’s popularity of ‘Dry January’ and growing consumer demand for alcohol-free drink options when they dine and socialize, I’m not surprised by the survey results," said Andrew Rigie, the Alliance's executive director, in a statement.
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"While beer, wine, and spirits aren’t going anywhere, creative and high-quality zero-proof drink options at restaurants and bars are here to stay."
And, for those bars and restaurants that saw alcohol sales fall, there's still some good news: St. Patrick's Day is next week.
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