NFL Airs Unity Ad During Primetime Sunday

As dozens of players protested at Sunday's NFL games in response to President Trump's attacks on players exercising their First Amendment rights on the field, the NFL aired a unity ad during primetime on Sunday.

The ad titled "Inside These Lines" is a 60 second spot meant to demonstrate the unifying power of the sport. Watch for powerful ending. Narrated by Forest Whitaker, the ad that debuted last season re-aired on NBC during Sunday Night Football.

The ad opens with the words "Inside these lines, we don't have to come from the same place, to help each other reach the same destination. Inside these lines, we may have our differences, but recognize there is more that unites us."

The NFL also posted the video on Twitter Sunday.

"The visuals depict a crew preparing the field for a game, followed by images of players and fans overcoming differences and banding together – all "Inside These Lines,"" the NFL described in a statement. "The spot is accompanied by an original interpretation of Lonnie Liston Smith's "Garden of Peace" by Jon Batiste."

Players at Sunday's games protested in far larger numbers than usual, some kneeling, others standing with locked arms and three teams remained inside the locker room during the national anthem.

Photo: Buffalo Bills players kneel during the national anthem prior to an NFL football game against the Denver Broncos, Sunday, Sept. 24, 2017, in Orchard Park, N.Y. Photo by Jeffrey T. Barnes/Associated Press