NYC Black Friday: Inflation Grinch Looms Over Holiday Shopping Deals

NEW YORK CITY — Inflation will leave many New York City holiday shoppers with a big hunk of coal this Black Friday, but there are some good deals, a new study found.

Major retailers' Black Friday offerings will be 13 percent more expensive than Amazon.com prices before the shopping day, according to a WalletHub study.

"As it turns out, 27% of items will offer no savings compared to their pre-Black Friday prices this year," the study states.

But not all stores will be such a Grinch this Black Friday, the study found.

Macy's, a store that is an iconic part of Christmas in New York, is one of WalletHub's best places to shop during Black Friday this year, according to the study.

The store will be offering a 53 percent average discount during Black Friday, the study found.

Other major retailers with big Black Friday discounts include Kohl's and Target, which have items at 44.2 percent and 32.9 percent off, respectively, on average, the study found.

So, will shoppers want to take advantage of Black Friday discounts?

The verdict from experts is somewhat of a mixed bag.

WalletHub found that 50 percent of consumers surveyed said "Santa will be less generous this year due to inflation." And 40 percent of Americans will forgo holiday gifts because of inflation, the same WalletHub survey found.

Another study by Deloitte found a bit more holiday cheer coming from consumers.

Consumers will spend $205 on average this Black Friday, about 8 percent more than last year, the study found.

"Despite continued inflationary pressures, consumers are opening their wallets to help ensure the season is merry and bright for family and friends," the Deloitte study found.

Read the WalletHub study here.